Trusted Opinion Breathes New Life into Valuable Libraries of Overlooked Content
Released on: June 30, 2008, 8:45 am
Press Release Author: Rebecca Reeve
Industry: Internet & Online
Press Release Summary: Patent-pending recommendation engine leverages power of social recommendations to increase sales diversity and long tail market
Press Release Body: Palo Alto, Calif., June 30, 2008 - Trusted Opinion () is helping movie and television studios and retailers reach the coveted long tail audience and monetize their vast libraries of older, rare, and other under-leveraged content. The company's Social Recommendation EngineT encourages greater diversity in product discovery and sales through personal, network-based recommendations - directly addressing limitations in traditional online recommendations technology.
According to a recent study from Wharton ("Blockbuster Culture\'s Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity"), many existing online recommendation services actually lead to a net reduction in sales diversity and long tail sales due to their tendency to hyper-promote best sellers - in short, creating a rich-gets-richer effect for the popular products. Trusted Opinion changes this dynamic. Instead of receiving generic recommendations surmised from strangers' past purchases, each Trusted Opinion user gets personalized recommendations that come directly from their own "trusted" network.
The Trusted Opinion platform weighs the opinions of people in a user's social network highest to more accurately mirror how people get and value recommendations in the real world. As a result, Trusted Opinion members receive more relevant recommendations from those they trust most. And unlike traditional online recommenders that push all consumers toward the same product, Trusted Opinion's network-based recommendations increase the opportunity for greater diversity in recommended products, and subsequent sales.
Trusted Opinion also adds a social component to its recommendations - letting friends share dialog and experiences about specific content or engage in Compatibility Games. By providing a layer of social interaction on top of existing content, Trusted Opinion's network creates communities of enthusiasts interested in a studio's back catalog - creating niche communities of interest around otherwise forgotten content.
About Trusted Opinion Trusted Opinion's Social Recommendation EngineT drives consumer confidence by generating more trusted, reliable, and personalized recommendations based on the opinions of your network of friends.
The TrustedOpinion.com community currently includes a half million members and is growing by thousands of members each day. Trusted Opinion is a privately funded company headquartered in Palo Alto.
Trademarks mentioned in this document are the property of their respective owners.
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